Demand Generation Copywriter

• Own performance strategy and execution across search, display, and video channels (Google Ads, Microsoft Ads, YouTube).
• Manage and optimize budgets strategically, ensuring investment efficiency and alignment with ROI and pipeline goals.
• Plan full-funnel paid tactics — from MQL generation campaigns to remarketing and retargeting sequences.
• Set up rigorous testing frameworks (A/B experiments, creative testing, bid strategy validation) to accelerate learnings and performance.
• Partner with content, analytics, and campaign teams to align messaging, offers, and intent targeting.
• Implement robust measurement frameworks using GA4, Looker Studio, and CRM data to improve attribution accuracy.
• Report on performance marketing KPIs — including ROAS, CPL and pipeline contribution — with actionable recommendations.
• Use AI tools, like Claude or GPT, to automate campaign creation, optimize bidding, run structured testing, and generate actionable performance insights.
• Stay on top of SEM and performance marketing trends, tools, and AI-driven optimization techniques.

What “Great” Looks Like.

• You simplify the complex without dumbing it down.
• You lead with value, not features.
• You write headlines that earn the click.
• You understand urgency, friction reduction, and psychological triggers.
• You think in terms of conversion rates, not word counts.

• Native English writing – we're a wonderfully international team, and to support that this role requires the depth and confidence that comes from native experience – if you’re a US citizen (see below), even better!
• 3–7+ years of B2B demand generation or performance marketing writing experience.
• Strong portfolio of short-form, conversion-focused work (emails, landing pages, paid ads, event promotions).
• Demonstrated ability to write commercially strong calls to action.
• Deep familiarity with US market tone, cultural nuance, and business communication norms.
• Embracing of all the modern tools – AI-based and beyond
• Comfortable working in a fast-paced, metrics-driven marketing team.
• Experience in enterprise software, SaaS, ECM, or automation.
• Understanding of B2B buyer journeys and sales alignment.