Category Buyer F & G OE Partnerships

At Kramp, we go beyond distribution. We work closely with Original Equipment (OE) manufacturers and industry partners to create real value across the machinery ecosystem. By building strong partnerships and developing the right assortments, we ensure our customers always have access to the parts and solutions they need.

To strengthen our OEM and industry collaboration, we are looking for a OE Partnerships & Development Manager.

In this role, you will take ownership of building and expanding strategic partnerships with OEMs and key industry players. You combine strong relationship building with commercial drive, turning partnership potential into measurable business growth.

You work closely with Category Management, Sales, Marketing and Supply Chain teams, ensuring that partnerships translate into real value for customers and the business.

Your role

You are the driving force behind developing and expanding our OEM and industry partnerships.

You build relationships with key decision makers across the industry and translate opportunities into structured business pipelines and commercial results. You identify new partners, open doors across the ecosystem, and negotiate agreements that strengthen our assortment, competitiveness and growth.

This is a senior, externally facing role where you represent Kramp towards OEMs and industry partners while acting internally as a trusted sparring partner for commercial teams.

Key responsibilities

• Identify, approach and secure new OEM and industry partnerships from lead generation to agreement.
• Build and maintain senior relationships with stakeholders such as CEOs, sales directors, product managers and procurement leaders.
• Expand and leverage your network within the forestry and grasscare ecosystem.
• Develop structured pipelines that translate opportunities into measurable growth.

Business planning & commercial development

• Create joint partner business plans with clear growth targets, initiatives and timelines.
• Identify opportunities to improve assortment strength, availability and competitiveness.
• Drive category and partner growth through well-structured initiatives and execution.
• Take ownership of the procurement performance of your partner portfolio, ensuring competitive purchasing conditions, strong supplier performance and delivery against key procurement KPIs.

Cross-functional collaboration

• Support go-to-market strategies and sell-in/sell-out programs for key partners.
• Align internal stakeholders around partnership strategies and business cases.
• Provide structured updates, insights and decision-ready proposals to internal leadership.

Who are you?

You are a commercially driven relationship builder who thrives in complex stakeholder environments. You combine strong industry knowledge with the ability to create trust quickly and turn opportunities into long-term partnerships.

You are confident engaging with senior leaders and technical experts alike, while maintaining a pragmatic, collaborative mindset.

You also bring:

• 8+ years of experience in business development, partnerships, category management, key account management or market development

• Proven experience in building partnerships, opening new channels or growing strategic accounts

• You come from within the machinery ecosystem or closely related industries, such as: Forestry and grasscare or garden machinery

• Strong negotiation skills with measurable commercial results

• A proactive, entrepreneurial mindset with a “no doors are closed” attitude

• High emotional intelligence and strong stakeholder management skills

• Ability to work independently and structure complex opportunities into clear actions

What do we offer?

Kramp is an ambitious, fast-growing and financially strong organization operating across Europe. We offer an environment where entrepreneurial spirit, collaboration and ownership are highly valued.

Besides your monthly salary, you can expect:

• 25 vacation days and 12 ADV days (based on a full-time NL contract)
• Lease car
• Flexible working policy in hours and location
• Travel and working-from-home allowance
• Profit sharing bonus
• Training and development opportunities
• Laptop and phone
• Attractive pension plan

Do you want to join us?
In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and motivation letter.

If you do not fully meet all the requirements for this role, and you think you would be a good match for us, please apply and convince us.

About us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working at Kramp means:

• You belong here! Being part of our open business community
• Your work makes a difference! Have an impact on what matters
• You will develop and realize ! Learn and realize your potential

 More about Kramp: https://www.careeratkramp.com/nl-nl
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