Creative / Content Marketeer

About HULO.ai

At HULO.ai, we envision a world where water utilities are resilient, and the water cycle is sustainable for ecosystems and communities. As climate change disrupts the water cycle, clean water scarcity is becoming a pressing issue, with 30% of the world's clean water lost and utilities struggling to manage these losses.

We specialize in advanced software solutions for water utilities, focusing on real-time leak detection. By leveraging AI and data analytics, we provide accurate insights that help utilities minimize water loss and optimize supply, ensuring sustainable water management.

Our mission is guided by our values of honesty, adventure, achievement, and respect (HAAR). Currently starting in EMEA and Latin America, we plan to expand internationally in the coming years. Join us in preserving our most vital resource!

What you will do!

• Develop creative concepts and content for campaigns, exhibitions, sales and brand activations
• Create content: copy, video, photography, social visuals, decks, presentations, print materials
• Co-manage HULO's social media accounts and the personal profiles of the CEO & CTO
• Use LinkedIn as a powerful distribution channel with a focus on visibility and thought leadership
• Support in setting up campaigns in HubSpot, including Account-Based Marketing (ABM)
• Create content for email flows, landing pages and campaigns within HubSpot
• Plan, organize and execute webinars, customer events, customer interviews and case studies
• Plan, organize and coordinate projects with internal stakeholders
• Ensure consistent brand experience across all communications

What you will bring!

We’re looking for someone who has:

• Minimum 3 years of experience in a creative marketing role (e.g., B2B, tech, or agency)
• Excellent command of Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere etc.)
• Strong understanding of LinkedIn and how to reach people through organic content
• Experience with CRM software systems, ideally HubSpot and ability to support ABM campaigns
• Forward-thinking, organized, and structured in your approach
• Fluent and error-free English writing skills (Dutch is a plus)
• Independent, proactive, and enjoy collaborating in a compact team
• Able to be in the Leeuwarden office 2 days per week
• If you work part-time, freelance assignments alongside your work at HULO are negotiable

What you will get!

• Innovative culture: Be part of a company that values creative solutions and groundbreaking ideas.
• Global impact: Contribute to a project with significant environmental and social implications.
• Career growth: In our start-up, you’ll have the freedom to shape your role, grow professionally, and make an impact. We offer opportunities for advancement and continuous learning.
• Collaborative environment: Work in a team-oriented atmosphere that fosters cooperation and mutual respect.
• Competitive compensation: Receive a competitive salary. Travel will be compensated. A laptop is included and there is a monthly compensation for mobile phone.
• Diverse, equal and inclusive team: At HULO.ai, we believe in the power of diversity, the necessity of equity, and the importance of inclusion. We understand that innovation thrives in an environment where diverse perspectives are welcomed and valued. Our commitment to diversity encompasses all dimensions of human diversity. We strive for equity by ensuring fair treatment, equality of opportunity, and fairness in access to information and resources for all employees. Inclusion at HULO.ai means creating an environment where all individuals feel respected, are treated fairly, and are able to fully participate in and contribute to our success.

Application process

Interested candidates should submit a resume highlighting relevant experience and a brief cover letter detailing your interest in the role. You can apply via this form:

Interview Process

• Initial screening – A short conversation to get to know you, understand your background and motivations, and see how you might fit with the role and HULO’s culture.
• Assessment – A brief personality test to help us get to know you better.
• Skills & mindset interview – A deep dive into your skills, experience, and problem-solving approach, as well as how you collaborate, your long-term aspirations, and how they align with HULO’s mission and values. This may include a practical task or case study.
• Reference check – Speaking with your provided references to confirm experience and working style.
• Offer – If it’s a mutual fit, we’ll present you with a formal offer to join HULO.

Important note – If hired, we will request a Verklaring Omtrent het Gedrag (VOG), a Dutch certificate of conduct.